OUR PROCESS

STRATEGY

Branding and strategy agency shape casablanca morocco
POSITIONING

Brand positioning is crucial. It is fundamental to establish the emotional connection with your clients, to manage how they perceive you and to distinguish yourself from competition.

USER PROFILE

We start our branding operation with identifying the users by adopting the user profiling technique.
When you create user profiles, you can understand the needs of your users and meet their expectations. We also build user interaction scenarios that enable us to anticipate pain points and gain significant insight on user behavior and functionality.

Branding and strategy agency shape casablanca morocco
Branding and strategy agency shape casablanca morocco
BRAND ATTRIBUTES

Brand attributes allow us to define a brand’s internal and external qualities. They facilitate the creation of meaningful connections with the target audience.

This is why we use imagery, language, actions and assumptions to highlight the functionality of brands and most importantly their personality and physical traits.

COMPETITIVE AUDIT

Conducting a market analysis can be profitable for all types of business regardless of their size or maturity.
We use a SWOT analysis (Strength, Weakness, Opportunities and Threats) of the brand’s competitors during this stage. It leads to a better understanding of the market, provides an efficient customer targeting and presents a clear view of the ways we help you develop your brand.

Branding and strategy agency shape casablanca morocco

Our Strategy’s references

Design agency Strategic consulting Casablanca Morocco Strategy Visual branding
IFIAG Vocationnal School
Design agency Strategic consulting Casablanca Morocco Strategy Environmental branding Visual branding
Mcdonald’s Heart campaign
Koun
Design agency Strategic consulting Casablanca Morocco Strategy Environmental branding visual branding
CLIMAT EXPO 360 – GARE ONCF

Ready to fire UP your business ?

Fill out the contact form to submit your project request.
Upon reception we assess your project idea, specify requirements and we get back to you.